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COMPETITIVE KNOWLEDGE
NEWSLETTER
Let's get to it:
Like the old battery commercial, the squeeze on profits just keeps
going and going!
As business volume increased rapidly in the late 1900s, most companies
tried to keep up with sales forecasts by throwing their money at capital
equipment---thinking that this was the answer to the problems of growing
sales backlog and relevant customer complaints regarding late deliveries.
Many manufacturers made significant gains in profits solely because their
volume of sales far exceeded their profitability break-even point. Most
were making huge profits in spite of an absence of a cost reduction
strategy. Salesmen were out their "order taking" and
"throwing the bears into the factory for skinning." This created
chaos on the factory floor. But, as long as the factory could push, shove,
expedite and struggle to keep products moving, profits continued to rise
in spite of the high-cost manufacturing environment.
During this period of chaos, executive leadership addressed factory
constraints as a capacity problem. Consequently, they authorized excessive
capital equipment and computer software enhancement expenditures. As it
turned out much of the capital equipment and software enhancements arrived
too late to do much good. Their introduction into the factory caused added
confusion that then made the factory even less efficient. It's clear to
many observers that what was needed during the business build-up was a
focus on improving existing business processes and manufacturing
methodology. New equipment and computer sophistication should come only
after the business environment is functioning at a high degree of
efficiency and effectiveness. It was simply a case of getting the
"cart before the horse."
Fortunately, it's never too late to mount an aggressive program to
improve the efficiency and effectiveness of any factory environment. Our
lead article, "How to Optimize Manufacturing's Profit
Contribution" presents five key elements that provide a foundation
for gaining control of the factory floor, improving efficiency and
effectiveness and significantly lowering operating costs. Result: factory
contributions to profit margin gains are significantly increased.
Such change requires teamwork. Our second article, "Playing Your
Position" covers the responsibility and accountability that we have
as a team player and the importance of not letting things slip through the
cracks.
John C. Maxwell, in an interview with Bottom Line, provides some great
advise relative to "Using the Lessons of Failure to Boost Your
Success." In his interview, Mr. Maxwell identifies nine critical
categories of business failure that if understood can improve your chances
of success.
"Price Trends" is next, and finally, we present "What
they're saying" with information on the dot-com shakeout, health
insurance costs and power outages.
You are welcome to print and share this newsletter with your business
associates. We have indexed and archived this and
all previous newsletters for your reference. CLICK
HERE for index display.
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Enjoy,
Bill Gaw, President
Business Basics, LLC
COMPETITIVE KNOWLEDGE NEWSLETTER -
AUGUST 2001
Featured Articles in This Month's Edition of CKN:
1. How to Optimize Manufacturing's
Profit Contribution
2. Play Your Position
3. Using the Lessons of Failure to
Boost Your Success
4. Pricing Trends
5. What They're Saying
Lean Production System for Winners
1. How To Optimize Manufacturing's
Profit Contribution
by Bill Gaw
I hope that the past year has most CEOs realizing that
manufacturers can't outdo their competitors by clever marketing
only---"selling the sizzle" while cheating on quality, missing
customer commitments and having no focus on improving manufacturing
efficiency or effectiveness. To improve or maintain profit margins when
the business cycle turns down requires concrete manufacturing action on a
practical level---action to change facilities, update processing
technologies, adjust work-force practices, and perfect information and
management systems.
Optimizing a factory's contribution to profits must be
a key strategic objective during the downturn in the business cycle. A
focus on improving five elements of manufacturing efficiency and
effectiveness can have an immediate, significant, positive impact on the
profitability of the overall business. For companies that have had prior
programs of cost reductions through a continuous improvement program, it
may be time to revisit the target objectives and revitalize efforts to
achieve or exceed original performance goals.
Let's review the five critical elements of improving
manufacturing performance:
Performance
measurement: Financial numbers may tell us we’re winning
the war, but it takes performance measurement to show us how to focus our
energy and efforts to win each of the battles along the way.
Today, the performance scorecard is a performance
measurement system that helps companies pursue their key success factors.
The scorecard uses both internal and external benchmarking and employs a
relevant cascading method of performance goal setting. Achievements are
acknowledged and celebrated on a "real time" basis and not at
the traditional annual review.
For a balanced scorecard process to be motivational it
must provides timely and accurate data. Simplicity is a key to the
validity of measurements and the tractability of problems to their root
cause. Data collection design must employ simple and easy to maintain
databases to assure data integrity. When people are trained in this
process and are permitted to participate in relevant goal setting,
performance measurement can motivate teams to higher
achievements---including the exceeding of growth and profit expectations.
So what kind of results can you expect when a
management team introduces the process of the balanced scorecard? First,
people will become motivated and focused on the continuous improvement of
their company’s critical success factors. Second, personal and team
achievements will become recognized and rewarded--- creating an exciting,
winning, work environment. Teamwork will improve and employee retention
will rise. Finally, and most important is the company-wide euphoria as
"bottom line" results improve and financial pressures no longer
create a stressful and defensive work environment. Need
help? Good
Manufacturing Practices
Reduce waste: There
is a negative correlation between waste rates (the percentage of rejects)
and productivity and its magnitude is amazing. In a process plant, changes
in the waste rate (measured by the ratio of scrap and rework to total
cost, expressed as a percentage) leads to dramatic operating improvements.
Reducing the percentage of waste by only one-tenth of a percent can lead
to a 3% improvement in productivity.
The strength of this relationship is more surprising
when we discover that a decision to boost the production throughput rate
(which ought to raise productivity because of the large fixed components
in labor and capital costs) causes waste ratios to increase. Therefore, in
theory, productivity and waste percent should increase together. The fact
that they do not indicates the truly powerful impact that waste reduction
has on productivity.
A study of companies successful at reducing waste will
invariably show that they have developed a culture of gradual, continuous
improvement. This culture is the foundation for project implementation
success. The Japanese call it kaizen - a management culture of
gradual, continuous improvement. We describe it as "a tenacious focus
on process improvement". If you doubt the power of gradual,
continuous improvement you need to study the careers of Vince Lombardi and
Tiger Woods. Their huge success stories are testimonials to kaizen. Vince
Lombardi focused his players on the continuous improvement of the
execution of basics – that's kaizen! Tiger Woods attributes his
success to his relentless quest for a better swing, for higher quality
gamesmanship and a daily pursuit of perfection – that's kaizen!
In business the elimination of waste is one of three focuses of kaizen.
A check point system and the Five Ws and One H are important elements of
the kaizen attack on waste:
The kaizen check point system for
waste reduction:
1. Manpower, 2. Technique, 3. Methods, 4. Time, 5.
Facilities, 6. Jigs and Fixtures, 7. Materials, 8. Production Volume, 9.
Inventory, 10 Place, 11 Way of thinking
The Five Ws and the One H of kaizen:
Who - Who does it? Who is
doing it? Who should be doing it? Who else can do it? Who else should do
it?
What - What to do? What is
being done? What should be done? What else can be done? What else should
be done?
Where - Where to do it? Where
is it done? Where should it be done? Where else can it be done? Where else
should it be done?
When - When to do it? When is
it done? When should it be done? What other time can it be done? What
other time should it be done?
Why - Why does he do it? Why
do it? Why do it there? Why do it then? Why do it that way?
How - How to do it? How is it
done? How should it be done? Can this method be used in other areas? Is
there any other way to do it?
Need help? Good
Manufacturing Practices
Reduce WIP:
The positive effect on productivity by cutting work-in-process
(WIP) inventories for a given level of output is significant. In some case
studies, a reduction of WIP by one-tenth produced a 9% rise in
productivity.
There is a huge body of empirical evidence about the benefits of
reducing WIP. From studies of both Japanese and American companies, we
know that cutting WIP leads to faster, more reliable delivery times,
lowers reject rates (faster production cycle times reduce inventory
obsolescence and make possible rapid feedback when a process starts to
malfunction), and cuts overhead costs. We now know it also drives up
productivity.
The trouble is, simply pulling work-in-process inventory out of a
factory will not, by itself, lead to such improvements. More likely, it
will lead to disaster. WIP is there for a reason, usually for many
reasons, it is a symptom, not the disease itself. A long-term program for
reducing WIP must attack the reasons for its being there in the first
place: Erratic process yields, unreliable equipment, long production
changeover and setup times, ever changing production schedules, and
suppliers who do not deliver on time. Without a cure for these deeper
problems, a factory's cushion of WIP is often all that stand between it
and chaos.
Elimination of the
stockroom:
Material handling and inventory storage are two of
manufacturing’s high cost, non-value-added activities. The elimination
of the stock room, as it is known today, should be a strategic objective
of all manufacturers. Moving materials to their point-of-use is not a new
concept, the auto industry has done it from its beginning and all
industries have had success with point-of-use, low cost hardware.
Supply chain development is the key, and it’s time to
realize that there is much more to increasing supplier contribution to
gross profits than simply placing purchase orders with the lowest price
bidder. "Strategic Outsourcing" that focuses on getting the
right materials to the right place at the right time must replace
"beating-up" on suppliers for price reduction alone.
A manufacturer of electronic component test equipment,
in response to its need to increase factory floor space to build a new
multi-function tester, decided to convert stockroom space into a
production area. It was agreed that none of the new tester parts would
enter the remaining stockroom and that all common parts would be relocated
to their consuming production areas as "point-of-use" inventory.
The key to making this project a success was the development of a powerful
supplier support network that provided timely and innovative
"point-of-use" logistical support. High communications
integrity, scheduling flexibility/responsiveness, superior quality,
special materials transportation/storage racks and a positive
"continuous improvement" mind set were some of the
characteristics of the developed relationship. Today, three years after
the start of the project, this manufacturer is a market leader and most of
the credit goes to their supplier development team and the powerful
supplier support network that it helped develop.
Business people in pursuit of point-of-use logistics
should be advocates of: 1) business integrity, 2) day-to-day supplier
cooperation, 3) free exchange of information, 4) responsive
decision-making and 5) supplier profit sharing. Supplier development and
strategic outsourcing requires a "from the top down" commitment
and investment to produce a team of professionals that can make it
happen.
Need help? CLICK
HERE
A commitment
to ongoing learning: Without
making a commitment to ongoing learning, a factory will gain no more from
the above four elements than a one-time boost in performance. To sustain
the leverage of plant-level operations, managers must pay close attention
to---and actively plan for---learning.
I am convinced that a factory's learning rate---the
rate at which its managers and operators learn to make it run better---is
at least of equal importance as its current level of productivity. A
factory whose productivity is lower than another's, but whose rate of
learning is higher, will eventually surpass the leader.
Reducing chaos and enhancing learning do not conflict.
They make for a powerful combination---and a powerful lever on
competitiveness. A factory that manages change poorly, that does not have
its processes under control, and is distracted by the noise in its system
learns too slowly, if at all, or learns the wrong things.
In such a factory, new equipment will only create more
confusion, not more productivity. Equally troubling, both managers and
worker in such a factory will be slow to believe reports that a sister
plant---or a competitor's plant---can do things better than they can. If
the evidence is overwhelming, they will simply argue, "It can't work
here, we're different." Indeed they are--and less productive
too.
Lean Production System for Winners
2. Play Your Position
by Price Pritchett
Dig up all the details on your assignment. Nail every bit of it down so
you will remember it. Then, play your position.
It's tough to achieve a coordinated team effort when people leave their
stations…stray into someone else's area…or just get sloppy and let
things slip through the cracks.
So get clear on what's expected of you---duties, standards of
performance, time frames and deadlines you're supposed to meet.
Specifically, what moves are you supposed to make? In what sequence? What
territory are you supposed to cover? How should you interface with others
on the team?
Teamwork, by definition, implies interdependence. What you do affects
others. Some people in the unit depend on you for their success, their
effectiveness. What you fail to do can cause them to fail. Chances are if
you fall down on the job, you'll pull others down with you. If you're out
of position, you may throw the timing off for the entire group. If you're
careless about covering your assignment, teammates have to abandon their
duties to bail you out.
Sometimes you'll need to cover for teammates, of course, since everyone
needs a little help now and then. But don't poke you nose into their
business or get in their way. Usually you support your teammates best by
playing your position to perfection.
Lean Production System for Winners
3. Using the Lessons of Failure
to Boost Your Success
from an
interview with John C Maxwell, The INJOY Group
People who succeed do so in large part by learning useful lessons from
their failures. They don't take their mistakes too seriously. They
understand that failing is not a sign of stupidity or incompetence.
Instead, successful people view each failure as an isolated incident.
They realize that failure sometimes come from personal weaknesses or blind
spots…and that by exploring each mistake and understanding why it
happened, they can figure out how not to repeat it. Then they are able to
turn their attention back to their goals and begin moving forward again.
For business owners, most failures fall into one of nine key
categories. By understanding which categories apply to you, you can
improve your chances of success. The nine categories of business
failure include:
- Lack of focus.
People
who lack focus---because they're "too busy" or because their
priorities are out of whack---tend to make costly mistakes and waste
time and resources.
- Inadequate commitment.
If
you're genuinely committed to a project, failing at it doesn't mean
you'll never succeed. It just means success may take longer and possibly
come at a greater cost than you thought.
- Unwillingness to change.
Inflexibility
is one of the greatest obstacles to achievement, personal growth and
success. You don't have to love change to be successful, but because the
world won't stay the same, you must accept change and learn to adapt to
it constructively.
- Bad fit.
Sometimes,
a case of mismatched talents, interests, personalities or values can
contribute to chronic failure. If your attitude isn't at the root of
your failures, consider that you may be "a round peg in a square
hole."
- Relying on talent alone.
On
the road to success, talent offers a good starting point. However, it's
not enough to sustain a person through the multiple failures that life
brings. You need a strong work ethic, too. Add a strong work ethic to
talent and sprinkle with tenacity and you've got a great recipe for
success.
- Poor people skills.
People
won't go along with you if they can't get along with you. If you don't
listen to, understand and relate well with others, you'll have ongoing
people problems, at work and at home.
- Negative attitude.
Your
attitude can be either an obstacle or a catalyst to success. It's your
choice. If you learn to make the best of your circumstances by finding
opportunities in the world around you, you'll be successful.
- Acting on poor information.
Successful
people filter the information they take in and base important decisions
on what they know to be accurate.
- Lack of goals.
If
you don't know where you're going, you'll obviously never get there.
Living life without goals is like taking a driving vacation without
using a road map. Goallessness is a major cause of business
failure.
Lean Production System for Winners
4. Pricing Trends
adapted from Bottom
Line Business
MIXED OR WEAK
Memory upgrades: Prices
of modules with 64 megabytes---enough to double many PC memories---are
down to $30. That's nearly one-half the level of one year ago.
Microprocessors: The powerful 1.4 GHz
Pentium 4 now averages near $300---down from about $600 one year ago. The
new 1.7 GHz version sells for only slightly more ($325).
Nickel: Lackluster
consumption could push prices down to $2.82/lb. By the fourth
quarter---more than 35% below second quarter 2000 peaks.
Office furniture: A good
time to shop for bargains as demand steadily slows.
Workstations: Competition
and technological breakthroughs will produce continuing declines---with
another 10% drop likely by year-end.
NEW PRODUCTS/NEW PRICES
Computers: Look for new
Olivetti and Agenda handhelds that use the Linux operating system.
Prices are in the $250 to $300 range.
Printers: A new portable
machine from SiPix---churning out 4.125" x 5.75" pages designed
for PDAs---is hitting the market. Price: $149.
HEADING HIGHER
Postal Rates: New hikes
this month raise the average first-class rate by 1.6%. Included: A $.02
increase for additional ounces on letters and a $.20 to $.25 boost for
Express Mail
Rail freight: Rates
are moving up. Expect the average bill to jump by 2.5% this year, due to
higher operation costs.
Lean Production System for Winners
5. What They're Saying
- The dot-com shakeout is not a sign that
E-commerce is fatally flawed, we hear from Vernon Keenan, an
Internet commerce analyst and consultant in San Francisco. In fact,
the number of E-merchants will jump from 70,000 in 1999 to more than
400.000 this year. Analysis: The first generation of dot-coms
made the deadly mistake of approaching the Internet with grandiose
expectations and half-formed business plans. Long-term, E-business
depends on using the Web to augment existing products or services. Key:
Seeing the Internet as one part of a multichannel sales strategy will
help shape realistic expectations about your Web presence.
- Rising health insurance costs could be with us for at
least two more years, we hear from Alan Mittermaier, president,
Health Metrix Research, a healthcare consulting firm in Columbus,
Ohio. HMO premiums have been rising rapidly the past two years, thanks
to soaring drug prices and higher reimbursement demanded by doctors. Strategy:
Work through your Chamber of Commerce or other small business
purchasing groups to build alliances with other companies to gain
price breaks. Alternative: Let employees choose between reduced
benefits or paying more for their health coverage.
- Now more than ever, you should take power outages,
surges and spikes seriously when it comes to your computer equipment,
we hear from Eric Grevstad, editor-at-large of Home Office
Computing magazine. California's power problems could affect any
part of the US. Self-defense: Spend as little as $30 for a
surge protector to safeguard your computers. Better: Spend
about $100 for an uninterruptible power supply (UPS) that will keep
your system running---and its memory preserved---in the event of a
power failure. Most computers stores stock both types of protection
Lean Production System for Winners
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