COMPETITIVE KNOWLEDGE
NEWSLETTER
Let's get to it:
The days of vertically integrated companies reaping the benefits of
their size has all but come to an end. They proved to be too slow, too
complicated and too isolated from what the outside world was up to.
Most historians agree that the development of cheap, centralized power and
efficient but costly production machinery tipped the competitive advantage
toward large companies that could achieve economies of scale. Today,
however, low-cost computing and communication have tipped the competitive
advantage back toward partnerships of smaller companies, each of which
performs as a key supplier in a value-added supply chain and coordinates
its activities with the rest of the chain.
Value-added supply chains are not, however, necessarily technology driven.
They may emerge as the result of computerized links between companies or
they may exist before the technical links have been made. In all cases,
they depend largely on the attitudes and practices of the participation
managers. Computers simply make it easier to communicate, share
information, and respond quickly to shifts in demand. They facilitate the
value-added supply
chain but alone don't create them.
Just In Time Inventory for Winners
What makes a value-added supply chain is the understanding that each
player in the supply chain has a stake in the others' success. Managers
see the entire supply chain not just one part of it --- as one competitive
unit. It is this awareness that allows manufacturer's managers to look for
opportunities beyond their own corporate boundaries. They looked for ways
the resources at one part of the supply chain could be used in another.
And their efforts to be competitive went beyond cost cutting. Many
companies focus on trimming cost to increase profits, and they consider
opportunities only within the unit defined by ownership.
This ability to see beyond cooperate boundaries has another important
advantage. It permits recognition of serious threats that lie elsewhere
along the supply chain. Because successful companies know their own fate
depends on that of its suppliers and customers, these companies monitor
competitive dynamics throughout the chain and try to fix weaknesses
whenever they occur. When all the partners are strong, the entire
value-added supply chain can stand up to the toughest of competitors,
integrated or not.
In a value-added supply chain, each supplier focuses on doing just one
step of the value-added supply chain. Therefore, each unit can tailor all
aspects of the organization to this single task. This sense of focus
translates into low overhead, lean staffs, and few middle managers.
Decisions are made and executed quickly, so response time is short.
Creative ideas are less likely to be suppressed, and more employees are
exposed to the demands of the market. The fact that each company in the
supply chain is free to be different from the other creates a diversity
that can be the seedbed of innovation. And marketing orientation becomes
neither an edict nor a difficult task. It follows naturally from the free
flow of information throughout the supply chain to so many of the people
who actually do the work.
What is the most important element of a successful value-added supply
chain? In my opinion it is a company's ability to establish and
effectively manage a group of key suppliers. Consequently, our lead
article "Key Supplier Management" will share with you the
answers to six questions
that determine whether a company will achieve dramatic results from a
value-added supply chain.
This newsletter has reached your desk because I think we share a common
objective---to help manufacturing teams avoid "burnout" while
achieving their full performance potential. If this is not the case,
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Enjoy,
Bill Gaw
P.S. We're proud to announce that we have been become a partner with Wiley
Publishers and have added several of their manufacturing knowledge books
to our website. You will also find a "by subject" book search
tool at the end of each of our web pages for your use. Revisit our website
and see
the latest changes. Good Manufacturing Practices
COMPETITIVE KNOWLEDGE
NEWSLETTER
---- March 2002 ---
1. Key
Supplier Management
2. Time to Joint Venture?
3. The Match Game
4. Whose Side You Are On?
5. Inspect what You Expect
Just In Time Inventory for
Winners
Key Supplier
Management
It is futile for manufacturers to try to reform their operations without
the strong managed supply chain. To create technology intensive products
--- and what product isn't these days --- U.S. manufacturers spend on the
average, 65 cents of each sales dollar purchasing production materials and
outsourced activities/processes. At the same time, JIT assembly operations
require perfect quality and timing at the receiving dock. Parts have to
get better and
cheaper.
Increasingly fragmented markets demand more flexible manufacturing, which
means, in turn, key suppliers who can stand and deliver under enormous
pressure, change over quickly to new product programs, or master new
technologies to make --- even help design --- robust components. Indeed,
corporate product design teams, whose lead times are shrinking fast, need
all the help they can get --- especially the subtle suggestions for
improving a product that only the people who manufacture its subassemblies
and
components can provide.
Supply chain management is thus no longer a task for old-style purchasing
managers. Strategic manufacturing is becoming a partnership between the
companies that preside over design, assembly, and marketing of finished
products, and fewer, smarter suppliers --- often single-sourced suppliers.
Getting this partnership going, and keeping it competitive, is no easy
feat. It may be the single most important task of the people who run the
manufacturing organization. How should they approach it?
The first point, which is obvious but important, is that the cheapest
component is, in the long run, not necessarily the least expensive. Once
the cost of poor quality is factored in --- downtime on the line, rework,
scrap, warrant work, legal fees, and so on --- the cheapest may well be
the most
costly. Managing the supply chain means aiming for the lowest "total
cost," the lowest cost when all is said and done, not the lowest
initial price per unit. Because poor quality is so expensive, buyers have
to use more care in
selecting suppliers than ever before; they must learn more about suppliers
than they ever cared to know before. They need to engage in careful
research and mutually beneficial relations with key suppliers, not
counterproductive tests of strength.
Another, less obvious point … purchasing managers have long advocated
the award of two or more contracts for the supply of critical materials.
Presumably, competition drives prices down and insures on-time deliveries,
and, besides, does a company dare put a whole production line at the mercy
of a supplier? This is anachronistic thinking. When capacity permits,
manufacturers are better off with single- source key suppliers. A
carefully selected and managed supplier offers the greatest guarantee of
consistently high quality and on-time deliveries. Suppliers who feel part
of the family permit manufacturers to subject them to rigorous inspection,
certification, and education.
There are six questions that will determine whether a company will achieve
dramatic results from a supply chain management program.
- Is the company sensibly
organized to select and manage key suppliers?
When selecting key suppliers, progressive
companies delegate this responsibility to a multifunctional team …
lead by a purchasing specialist that has relevant technical, process
and management experience.
- Are key suppliers provided
stabilized procurement schedules?
Sending a supplier the "take action"
print outs from an MRP or ERP system is a sure way of confusing and
destroying key supplier relationships. Successful companies place a
qualified planner in between the computer and supplier scheduling to
assure that requirement schedules are realistic and stabilized.
- Does the design process team
include key suppliers?
One hears a great deal about designing for
manufacturability. But where design engineers ignore the manufacturing
and technological capabilities of key suppliers, problems with
quality, configuration, and cost are the inevitable result. Key
suppliers should participate in paper reviews, value engineering, and
in prototype, failure and stress analysis.
- Are key suppliers addressing
quality standards upfront?
Today manufacturers should expect key suppliers
to develop quality plans and an effective quality management system.
ISO 9001 certification is an expense that many key suppliers can least
afford but that does not prohibit them from becoming ISO 9000:2000
compliant. To learn more about ISO go to: ISO
9001 Manual Plus
- Are suppliers earning a
fair profit?
Smart manufacturers are quick to seek and
acknowledge key suppliers cost reduction improvements and to establish
a satisfactory distribution of relevant profits.
- Are supplier relationships
managed to ensure long-term growth in supplier skills?
Virtually all world-class manufacturers have
learned that supplier training and assistance pay handsome dividends.
Supply chain management, in the end, is based on interdependency and
respect. The supplier needs a responsible, steady customer for its
products and services. Manufacturing companies recognize that they need
key suppliers to help them provide their customers with the level of
quality, speed and flexibility they require.
Most attempts at implementing and managing a supply chain achieve limited
positive results? Why? Poor preparation … a company should have absolute
control over its internal operations before it plans and executes its
supply chain management program. If you're struggling with supply
chain management at your company, make sure that internal operations
are under control. Need help? Our tutorial, Kaizen Based Lean
Manufacturing is an excellent training aid for helping operations
stabilize requirement schedules, gain control over shop floor activities
and eliminate end-of-the-month scrambling. To check it out, go to: Lean
Production
Just In Time Inventory for
Winners
2. Time to
Joint Venture?
With the Internet making it as easy to sell across the globe as it is to
sell across town, we find ourselves in a brave new world of joint
ventures. At a rate unparalleled in the history of business, adversaries
become allies as they blend strengths to create a new, fiercely
competitive entity.
As our world shrinks and we face the possibilities of alliances we never
imagined only a few short years ago, let's look at four key elements to
consider before we agree to become a link in any supply chain.
- Common Culture For joint ventures to work there needs be a common
culture. Beyond being committed to making a profit, does your company
and your potential partner's speak the same language? Do you define
units the same way they do? If not, hammer out a lexicon before you
hammer out the contract itself.
- Commitments Your company understands commitment. Your word is your
bond. When you say that you are in, then by golly you are IN. Can the
same be said of your new partner?
- Character Companies have character just like people do. Like people,
companies demonstrate their character in how they handle difficult
circumstances and how proud they become during the peak times. What
character has your possible joint venture partner displayed to you?
Does is reflect the character of your own company? These answers
become vital if the public will know of your joint venture
arrangement.
- Competitive position If you joint venture with another company they
will learn more about your company in weeks than they would otherwise
discover in years. If you may someday compete with them this could put
you at a competitive disadvantage. Before you become partners, even in
the most limited fashion, think through what the future may hold from
a competitive standpoint.
Joint ventures and supply chains can bring tremendous opportunities to
our companies just when we need it most. Smart business says we must begin
with the end in mind and consider all angles before moving ahead. Consider
these four "C's" of joint venturing before you make your next
move.
Just In Time Inventory for
Winners
3. The Match Game
Well-placed employees can be your greatest assets. By the same token,
keeping an employee in the wrong job not only frustrates them, but also
costs you money in the long run. So how do you decide who fits where?
- What are your business needs? Make a list. Categorize the list by
the various things your company does; like sales, service, bookkeeping
etc.
- List the strengths and weaknesses of each of your employees.
- Make a chart and assign the business needs you outlined above to the
employee whose strengths best fit the job.
- Step back. Does the work flow smoothly? Are there major gaps or are
tasks jumping between employees? If there are obvious problems,
reassign tasks using the employee strengths and weaknesses as a guide
to making the best possible choice.
- Meet with your employees and outline the changes in work
assignments. Be positive about their talents and assure them that your
desire is not only to help your business, but also to encourage their
personal growth by allowing them to further develop their strengths.
Take the time to evaluate job assignments and you will have happier,
more loyal employees as well as a much more efficient business.
Just In Time Inventory for
Winners
4. Whose Side
You Are On?
Do you often go into a negotiation looking forward to doing a good job for
your client, only to leave feeling trapped into a deal that will take many
hours and pay little profit? Don't you just hate that?
One reason many business people work too hard for too little benefit is
that they forget whose side they are on in the middle of negotiations.
This kind of 'opponent sympathy' can hurt you in any negotiation, whether
internal or external. While there is no need to become Attila the Hun when
you negotiate, it is vital that you keep your goals firmly in mind.
Try these tips to keep your profit up.
- Have your facts straight. Before you write a proposal or go to a
negotiation gather facts about the other party. What are their
expectations and financial limitations?
- Do you homework. Before the meeting work the numbers of your
proposal hard. Check them and check them again. Don't make mistakes
that will cost you later. Include all of your hard costs. Add a
standard percentage for overhead and then add your profit.
- Know your bottom line. This is very important. Decide before you
meet what is the worst case scenario that you will accept. Make this
the absolute bottom number. When you decide what that bottom line is,
leave enough profit that you can do the work and be pleased to have
the job. If you sell your product or service too low you will only be
spinning your wheels, not really going anywhere.
Be confident. Planning ahead gives you the confidence you need to stay
firm when the negotiations get heavy.
Just In Time Inventory for
Winners
5. Inspect
what You Expect
In today's world we need to save time in every way possible. One way to
save time is to do things right the first time. While you can make sure
the YOU adhere to this standard, how can you ensure that others will?
Here's how.
- In every transaction that could become complicated, such as an auto
repair, home maintenance, or buying goods and services for your
business, clearly define what you are spending and what you expect in
return. This is best done on paper.
- Establish firm deadlines when tasks will be accomplished and let
others know, gently but firmly, that you will hold them accountable
for the deadline.
- Follow up and SEE the work that was done. One example is equipment
repair. If you let the repair person leave without inspecting what he
or she has done, you'll waste HOURS getting them back to do it right.
Five minutes spent on inspection can save hours on getting the work
redone. That's a good trade off.
- Don't go overboard. You can't expect the dry cleaner to sign a
legally binding document swearing that your clothes will be ready by
4:13 pm., but you must expect your business partners to do what they
have agreed to do. Use common sense in all dealings and apply the
appropriate amount of accountability in each situation.
Time is money. You don't need to become an ogre. But developing a
reputation as a tough, but fair, businessperson will save you countless
hours. When suppliers realize that you have an eye for detail, they will
stop cutting corners. When that happens, you'll save time and get better
results
as well.