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Who is Bill Gaw?
And why should we listen to him?

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MANUFACTURING BASICS & BEST PRACTICES BULLETIN

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Competitive Knowledge for Manufacturing People 
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November 22, 2004

Hi [[firstname]], 

It’s time to take another break from my preaching.

Have a nice day, keep the faith, and stay connected.

Bill Gaw


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The Shepherd Story

A shepherd was herding his flock in a remote pasture 
when suddenly a brand-new BMW advanced out of a dust 
cloud towards him. The driver, a young man in an 
Armani suit, Gucci shoes, RayBan sunglasses and YSL 
tie, leans out the window and asks the shepherd, "If 
I tell you exactly how many sheep you have in your 
flock, will you give me one?" 

The shepherd looks at the man, obviously a yuppie, 
then looks at his peacefully grazing flock and calmly 
answers, "Sure. Why not?" 

The young man parks his car, whips out his Dell 
notebook computer, connects it to his AT&T cell phone, 
surfs to a NASA page on the Internet, where he calls 
up a GPS satellite navigation system to get an exact 
fix on his location which he then feeds to another 
NASA satellite that scans the area in an ultra-high-
resolution photo. 

The young man then opens the digital photo in Adobe 
Photoshop and exports it to an image processing 
facility in Hamburg, Germany. Within seconds, he
receives an email on his Palm Pilot that the image 
has been processed and the data stored. 

He then accesses a MS-SQL database through an ODBC
connected Excel spreadsheet with hundreds of complex 
formulas. He uploads all of this data via an email on 
his Blackberry and, after a few minutes, receives a 
response. 

Finally, he prints out a full-color, 150-page report 
on his hi-tech, miniaturized HP LaserJet printer and
finally turns to the shepherd and says, "You have 
exactly 1586 sheep." 

"That's right. Well, I guess you can take one of my 
sheep," says the shepherd. He watches the young man 
select one of the animals and looks on amused as the 
young man stuffs it into the trunk of his car. 

Then the shepherd says to the young man, "Hey, if I 
can tell you exactly what your business is, will you 
give him back to me?" 

The young man thinks about it for a second and then 
says, "Okay, why not?" 

"You're a consultant," says the shepherd. 

"Wow! That's correct," says the young man, "but how 
did you guess that?" 

"No guessing required," answered the shepherd. "You 
showed up here even though nobody called you; you want 
to get paid for an answer I already knew; to a 
question I never asked; and you don't know crap about 
my business.

NOW GIVE ME BACK MY DOG." 

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