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Manufacturing Cost Reduction

Production Goal Setting


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Now serving over 11,426 subscribers

Competitive Knowledge for Manufacturing People 

March 8, 2006

Hi [[firstname]],

I'm often asked, "What is the most important personal 
attribute that one should master in the pursuit of 
personal success?" 

Since there are several crucial skills and practices 
associated with successful people, the most important 
is really dependant on the business environment and a 
person's persona. That said, I believe that one's 
ability to make positive things happen in difficult 
working environments is most important.

All of the successful people I have known had the 
ability to plan and execute successfully in difficult 
situations. They were successful by mastering the 
process of identifying, pursuing and achieving stretch 

If you're interested in improving your ability to make 
positive things happen in a difficult work environment, 
don't miss reading this weeks article, "Make Success 
Measurable with SMART."

Have a nice day, and stay connected.

Bill Gaw

P.S. Don't miss the special MBBP subscribers offer for 
my new World Class Manufacturing Certificate Program... 
a brief summary appears below this week's article. 


Now serving over 11,426 subscribers

Competitive Knowledge for Manufacturing People 


Douglas Smith in his book, "Make Success Measurable" 
gives us some good advice on how setting specific 
goals allows actions to become meaningful in many ways. 
He suggests that we apply the acronym SMART in 
establishing performance goals.

* S is for Specific. The more tightly you can define 
your goal, the more directed and focused your actions 
will be. Consider the goal of "reducing the time to 
market of new products by half while doubling the hit 
rate." It uses specific measures, double and half, to 
tell everyone how much the company seeks to improve. 

* M is for Measurable. Goals must be measurable if 
you hope to benefit from the tracking and corrective 
action that are so critical to performance. Even if 
the metrics are subjective, you should be able to 
assess how much progress you're making.

* A is for Aggressive. Setting lofty goals is 
inspiring: the higher we aim, the more we achieve. But 
A is also for Achievable. Set stretch goals, but don't 
put them too far out of reach.

* R is for Relevant. The goals should pertain directly 
to the performance challenge. It's almost a reflex to 
pick lagging indicators such as revenues and profits. 
But if Sears wishes to increase the number of customers 
who purchase from more than one department on each 
store visit, the most direct and relevant goal is 
"multiple department purchases per customer per visit."

* T is for Time. Ask yourself: When will we reach this 
goal? Then set a time. Without a deadline, a goal is 
meaningless. Be careful to make the time frame relevant 
to the task. Don't select it just because it matches 
the corporate calendar.

Setting goals, achieving them, and then setting new 
goals is a cycle that should never end. To do this 
effectively, set SMART outcome-based-goals, as just 
discussed. Next, exert the effort required to progress 
and learn; don't think the goals will achieve 
themselves. Ask what worked and what didn't.

Be sure to pursue goals in real time, not organization 
time. That is, work on achieving your SMART goals 
between meetings, not just during them. And then go 
through the cycle a second time, a third time, and so 
on, each time setting and reaching more interesting 
and challenging goals.

High performance companies don't wait until annual 
performance evaluations to acknowledge achieved goals. 
They acknowledge and celebrate in real-time as goals 
are achieved, and people possessing the ability to 
make positive things happen in difficult working 
environments set the bar higher and reinitiate their 
pursuit of the new goal.



The World Class Manufacturing Certificate Program

Manufacturing leaders have a responsibility to 
educate and train their people. Individuals have a 
responsibility to train themselves. Without 
continuous learning, you will never reach your full 
growth and earning potential.

To provide you with a cost-effective training option 
with personal recognition, I developed the "World
Class Manufacturing Certificate Program." 


Provide cost-effective, self-paced world class 
manufacturing training for anyone... anywhere... 
anytime; eliminating the high cost of seminars, 
travel expenses, and time away from the job.


Provide world class manufacturing knowledge in a 
structured program that offers individual recognition 
with Certificate of Achievement. (CEU status pending)


Competitive knowledge to help you and your company:

* Increase speed, improve quality, and reduce costs 
* Optimize supply chain management 
* Reduce the stress caused by missed schedules 
* Eliminate the high cost of scrap, rework, and end-
of-the-month crunch 
* Stabilize material requirement planning 
* Transform visions into reality 
* Reach your full growth and earning potentials 
* Transform work into fun again 
* Certificate of Achievement (CEU status pending).


7-World Class Manufacturing (WCM) Training Modules:

* Lean Manufacturing 
* Performance Management (Balanced Scorecard) 
* Kaizen Management 
* Value Stream Mapping 
* ISO 9000:2000 
* Supply Chain Management 
* Strategic Planning and Tactical Execution 
* and the World Class Manufacturing Certificate 
of Achievement for successful completion.

Each of the above modules can be reviewed in detail 
when you visit the web page identified below.


1. Place your order for WCM Certificate Program. 
2. Receive your first WCM Training Module via download. 
3. Study training module at your place... at your pace. 
4. Technical support is available via email. 
5. Write and email to Bill Gaw a 500 word white paper 
on lessons learned. 
6. Bill Gaw reviews and approves all white papers. If 
rewrite is required, guidance and suggestions are 
provided by Bill Gaw. 
7. The next training module is sent upon approval of 
prior training module white paper acceptance. 
8. Repeat steps 3 through 7 until final training module 
white paper is accepted. 
9. Awarded a World Class Manufacturing Certificate of 
Achievement upon completion of all 7-WCM Training 
10. CEU status pending. 

Program is monitored and facilitated by yours truly. 

Take five minute now and check it out at:



You can enroll for the complete program or enroll one 
module at a time... discount is valid either way.


You are welcomed to print and share this bulletin with 
your manufacturing teams, peers and upper management ... 
better yet, have them signup for their own copy at:



Business Basics, LLC
6003 Dassia Way, Oceanside, CA 92056
West Coast: 760-945-5596

Manufacturing Knowledge you'll not find in the books 
at Amazon.com... neither in the APICS library 
nor in the Harvard Business School Press

Lean Manufacturing - Balanced Scorecard 
ISO 9000:2000 - Strategic Planning - Supply Chain 
Management - MRP Vs Lean Exercises - Kaizen Blitz 
Lean Six Sigma - Value Stream Mapping

All at one Website: http://bbasicsllc.com 


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 Manufacturing Cost Reduction for Winners


Manufacturing leaders have a responsibility to educate and train their team members. Help for developing a self-directed, World Class Manufacturing training program for your people is just a click away:


You are welcomed to print and share this bulletin with your manufacturing teams, peers, suppliers and upper management ... better yet, have them signup for their own copy at:


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Manufacturing Knowledge you’ll not find at offsite 
seminars nor in the books at Amazon.com

Lean Manufacturing - Balanced Scorecard 
ISO 9000:2000 - Strategic Planning - Supply Chain 
Management - MRP Vs Lean Exercises - Kaizen Blitz 
Lean Six Sigma - Value Stream Mapping

All at one Website: Good Manufacturing Practices


 Manufacturing Cost Reduction for Winners

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Your company can reach its full potential in all aspects of the business. All you need is the right knowledge and training. You will find much of it  it here, at the Business Basics' Website:

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Business Basics, LLC
6003 Dassia Way, Oceanside, CA 92056
West Coast: 760-945-5596