Individual and Company Success, Come Discover the
Statement of Values and Beliefs|
The Statement of Values and Beliefs is designed to convey to everyone the underlying principles, both moral and ethical by which the company and its employees should be operating. This statement is very valuable because, if done completely, it will give a clear definition of what it means to work at this company and what expectations the company has of its employees and the manner in which they should conduct themselves. It clearly communicates this to the employee who then has the opportunity to decide whether these standard are tenable or not. Following are some examples of value and belief statement material:
• To be customer and service oriented.
The goals section of the Strategy Plan should contain short term goals, those which can be completed in one year or less and long term goals, those that may take up to five years to meet. The short term goals should include and initiatives or implementations that are currently in progress so as not to lose site of them. Regardless of the duration of the goal, they should all conform to the Mission and the Vision of the company and be supportive of their achievement.
Development of the goals has no optimum format. Most companies already regularly set goals and work towards their achievement. Whatever system or process that they use currently should be used at this point in the process. Any list of existing goals that are already in place and being worked towards should certainly be worked into the Strategy Plan as appropriate.
Statement of Strategy
Finally, we come to the heart of the Strategy Plan, the Statement of Strategy itself. The Statement of Strategy section is the place where the detailed plans for how the company will carry out its plans are laid out. This section of the plan will be by far its largest. The goal here is to identify by functional area, how each unit of the company will support and carry out the purpose and goals of the company. Each subsection, representing the detailed plan for a particular functional area should not exceed two or three paragraphs. It should include within it any initiatives or plans currently in progress, if they support the newly defined Mission and Vision of the company. If they are in conflict, then serious consideration should be given at some future time as to their applicability and benefit. It should also include any new initiatives or implementations that are needed in order to support the Mission and the Vision statements.
A very good method for developing the data required for writing the detailed Statement of Strategy is to use some form of brainstorming based tool. The Affinity Diagramming tool is a very good one that can often provide one to two hundred ideas and/or key points of focus in a usable, organized manner in just a couple of hours. Its advantages are that by following the rules of the tool explicitly, it forces the group to focus on idea development and organization while not allowing them to get sidetracked with meaningless conversation, argument and justification.
Once a core of ideas and points of focus have been developed and
sorted into logical groupings, each functional area should be
assigned one or more of the grouping with which to base their
portion of the Statement of Strategy upon. This base of data will
carry all of the key ideas and concepts that are currently important
to the companies plans for achieving its plan.
At this time it also appropriate for the entire group to edit and make any final changes deemed necessary to the entire document before releasing it for use by the entire organization.
Completing the Process
In order for the Strategy Plan that you have just put a tremendous amount of time and energy into completing to be good use it is now necessary to release it to the entire organization. The use in this is that everyone has the same information with which to make decisions.
Each member of the planning team should sit down with all of the people that report directly to them and review the completed plan as a group. In this way any question or differences in interpretation that come up may be answered before the group which will enhance the understanding of the intent and purpose of the document. This forum should be repeated throughout the organization until everyone in the company has had the opportunity to see the document and have it explained to them.
Having completed a Strategy Plan you now have the opportunity to have your entire organization working, in effect, to the same drummer. It should provide the base for decision making and will give you the ability to benchmark your activities against your intent. Having been produced via a team based approach, it should be widely accepted and not stigmatized as the doing of a particular individual or group. It must be updated periodically, annually at least, and should serve the organization for many years to come.
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