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The confluence of key technologies—including EDI, the electronic communications infrastructure and networking technologies—with advanced thinking about how compa­nies can work together has made possible a new macro organization, the supply chain. Supply chains are a new way of looking at the collaborative structures that arise when traditional companies cooperate to share technolo­gies and resources so that value is added in each step of the design, manufacturing and delivery process. Supply chains describe the enterprises that will be needed to integrate the global economy and to maximize its efficiency. This paper will describe the supply chain concept, discuss the need for these new macro organizations and identify ways to elimi­nate barriers to their creation.

What Is a Supply Chain?

Think of an intuitive example. An oil company pumps oil from a well in Texas. The oil is transmitted from the oil field to a refinery where, among other components, the hydrocarbons needed for plastics manufacture are recov­ered. These are then purchased by a plastics manufacturer which converts the hydrocarbons into plastic bottles. The plastic bottles are sold to a consumer products company which fills the bottles with dish washing soap, labels the containers and sells them to a warehousing and distribu­tion operation. The soap is distributed to discount stores where it is purchased by the end consumer.

Companies Linked by a Common Purpose

A supply chain, in its simplest definition, is composed of the companies linked together by the common purpose of moving particular raw materials through the process that converts them into some usable end product and into the final consumers' hands. In the past these companies have viewed each other as customers and suppliers, and have focused on their own internal processes.1 The supply chain model suggests a view that is more macro, more global. From the supply chain vantage point, the companies which seemed at first to be discrete entities are now seen for the macro organizations that they are. Each company plays a role in the larger organization which is the supply chain.

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A New Macro Organization

The "discovery" of supply chains might be likened to the discovery by astronomers that galaxies are organized into galaxy clusters.2 The fact that stars and solar systems are organized into galaxies has been known for many years; the identification of clusters of galaxies is a more recent discovery. Likewise we have studied and managed depart­ments within companies since the turn of the century. The identification of the macro structures into which compa­nies are organized is a relatively recent discovery.

In my view, supply chains represent a potential for more than simply linking companies joined by a common interest

in getting products to consumers. To me, supply chains are the next step up in a hierarchy of business structure that starts with the individual worker, moves through work groups and teams, up to departments, and finally to corporations. Supply chains are the new pinnacle of this "hierarchy of inter dependence," the new macro structure of business.

As we see more and more flattening (or down-sizing or right-sizing or your current euphemism of choice) of orga­nizations, supply chains come more and more into view. Down-sizing has a way of exposing organizational effec­tiveness issues in much the same way that lowering inventory as part of a just in time (JIT) process exposes issues around materials control and delivery. Down-sizing individual companies has flattened the business infra­structure, exposing issues around how effective the global economy can or should be. Supply chains, therefore, become a way of getting at how to make global enterprises as effective as possible.

Why Are Supply Chains Needed?

My graduate economics text defines economics as being "concerned with the efficient utilization or management of limited productive resources for the purpose of attaining the maximum satisfaction of human material wants."3 My grandfather used to say, "There is enough for everyone's need, but not enough for everyone's greed."4 Both state­ments are concerned with the effectiveness of business: to increase the common wealth, we must attend to allocating resources as efficiently as possible and to eliminating waste. Supply chain concepts can help us do just that.

To be Continued


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