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Manufacturing Management Training

Strategic Planning 


PART III. 


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The Urgency Addiction

Like many individuals, groups and companies, our MIS department was caught in what Stephen Covey calls the "urgency addiction.

"3 Figure 1 illustrates this concept. In Covey's model, our time can be divided into a two-by-two matrix. Quadrants I and II consist of "important" activities, those with high value. Conversely, quadrants III and IV are not important. Quadrants I and III consist of "urgent" activities, those which must be done now. Quadrants II and IV are not urgent. Although they are often confused, urgency and importance are very different. Covey believes that we spend most of our time in Quadrant I, dealing with issues both urgent and important. Most of our jobs, our companies, indeed our whole culture is focused on resolving crises large and small. Conversely, most of us spend little time in Quadrant II (not urgent, but important). It is only in Quadrant II that we "think outside the box" of our daily routines and address fundamental improvements to the whole system. Long-range planning is by definition a Quadrant II activity. Though it may be the most important activity a group could undertake, most of us simply do not because it is not urgent, not mandatory, and often not rewarded. Our MIS department concluded that to change our "system," we had to first break our own urgency addiction and force ourselves into Quadrant II.

This was not an easy decision. Our internal customers were basically happy. For the most part, management mostly left us alone. Key projects were successful. Our group was working as hard as it could on the priority projects, just as we had been directed. The problem was not our people; rather, it was our whole environment. Working smarter or harder would not improve our results. We had to funda­mentally change the system itself. Further, since we could not reasonably expect direction from senior management, we determined to develop it ourselves, and then seek their support.

We were convinced that a strategic MIS plan was our best chance to change our department's contribution in a mean­ingful way. But first, we had to successfully change our own behaviors. Doing so would require a different kind of change project than we had ever attempted. It was cer­tainly new to us!

The "New" Planning

Our small group of leaders asked two questions. First, was the organization (both our department and the Company) really ready for serious change? Second, how could we do it successfully, given that we had only one chance to get it right? We scanned some literature on change management. We consulted our internal Team Development group. We brainstormed approaches and synthesized the best of our collective thinking. More by instinct than anything, we decided to combine some new change management technol­ogy with classic project management techniques. The re­mainder of this paper describes the most effective of these.

Change Management Activities

We found the book "Productive Workplaces," by Marvin R. Weisbord,4 to be a valuable guide to change management (and how it evolved). We applied Weisbord's "Four Practi­cal Guidelines" for evaluating an organization's readiness for change:

Weisbord's four practical guidelines

1. Assess the potential for action

2. Get the whole system in the room

3. Focus on the future

4. Structure tasks that people can do for themselves Assess Potential for Action

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We believed that an MIS-led planning process could be succeed. Conversely, we believed that inaction on our part would not improve our lot. But could we lead the necessary changes? Would senior management let us? Would the department follow? A model that helped us analyze this potential is Jansen's "Four-Room Apartment" (See Figure

2).-6 In Jansen's model, we all live in a four-room apart­ment. This applies to people, groups, departments, compa­nies, etc. We move from room to room depending on how we feel in response to external events. Further, we move in a circular flow (usually in one direction).

In the Contentment room, we are satisfied with the status quo. Then, some change—any change—can disturb our peace and push us into the Denial room. In Denial, we are perceived as unaware, afraid of change, or insensitive (though we do not feel that way). We stay in Denial until we admit to our fear and anxiety, which pushes us through the door into Confusion. In the Confusion room, we struggle with the problems until a solution emerges. When it does, we move into Renewal, and then eventually, back into Contentment (completing the cycle).

The frustrating business and technical changes described above had split our MIS department between the Denial and the Confusion rooms. Those of us in Confusion knew that we needed fresh direction, and gambled that we could pull the balance of our people out of Denial if we could persuade top management to back us. We concluded that under the right conditions, the department did have the potential to change.

To be Continued


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