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This is
the story of a project to develop a "strategic" or
long-range MIS plan for a manufacturing company. Almost every
company, group or department performs long-range planning at one
time .or another. Planning exercises that challenge a group's
purpose, mission and objectives are essential elements of
implementing meaningful changes in business. While strategic
planning projects are not new or unusual , such projects are
notorious for producing slick presentations and thick documents that
are never implemented. What was unusual about this project was
that it succeeded beyond the expectations of those of us who led the
effort, as well as our most important "customers": top
management and the employees of the department. Although the
project focused on an MIS department plan, the techniques that made
it successful are applicable to any group planning process. Since
successful planning projects are relatively rare, the paper will
focus on why this one succeeded. The project used a blend of
specific change management and project management techniques. The
learnings from this project illustrate several principles of
effective change management, which is the theme of this conference.
First
we will examine why most long-range planning projects fail.
Pitfalls of Traditional
Planning
In a
past career as a management consultant, I had developed some long
range MIS plans for clients. One large engagement had cost the
client significant fees for a plan that they never used. So I had
seen some of the "pitfalls of traditional planning"
first-hand. A recent article by Henry Mintzberg1 identified the
most common "fallacies" of traditional planning
projects:
Fallacy of Prediction
Traditional
plans start by predicting the future, and then develop a detailed
action plan in response. But who can
predict
the future, and for how long? The days of predictable competitive
behavior, even between firms within an established industry are long
past. Today, developing a range of broad potential scenarios makes
more sense. Exploring alternative responses to different scenarios
promotes strategic thinking, not mechanical reaction to a narrow,
hypothetical future.
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Fallacy of Detachment
A
common mistake is delegating strategic planning to a group of
"specialists." This fallacy resembles Frederick Taylor's
early twentieth-century use of work-study methods to separate
those who think (planners) from those who do (line management). It
assumes that 1) a small group of people 2) other than line managers,
should develop plans that the line will then be accountable for
implementing. This method of planning is common in business today.
If the plan is
developed by planners, no one except the planners will own it. Those
who do not own a plan will feel little commitment to it; it is not
theirs. If compelled by an authority demand to implement the plan
anyhow, the group at large may comply with the demand, but only
reluctantly. Also, senior management may feel little ownership,
for the same reason. While traditional low-involvement methods
often work for modest changes, the risk of this approach increases
dramatically where wide-scale, significant change is required. Such
change requires the active involvement of the people who will be
charged with carrying out the plan—from the beginning.
To be Continued
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