During
the last decade, most companies have responded to the competitive
wake-up call. They are serious about raising their level of
performance. It's more than lip service. They are searching for a
better way to run the business. Look at just a few of the proven
concepts they have learned:
• Eliminate
non-value-added activities
• Quality at the
source
• Quality is free
• Integrated plans
• Valid schedules
• Make only as much
as you need
• Supplier
partnerships
• Empowerment
• Re-engineer
processes
• Concurrent product
development
These
are the things the typical company knows. Yet, as we tour these same
companies, look at what they do:
• Take physical
inventories
• Inspect everything
• Produce long runs
of the same item
• Buy boatloads of
the same item
• Approvals mandatory
for everything
• Expediting is a way
of life
• Long lead times are
accepted
• Focus is on
minimizing purchase price variance
• Maximizing
equipment utilization is a condition for employment
• Plans are floating
on separate islands
In
short, there is a big gap between what they know and what they do.
Why? We believe a major reason is that a lot of hardworking,
dedicated, loyal people are trapped in their comfort zones. Why are
they trapped? Because they feel safe and confident in the old
habits. And after all they have been successful in the past. They
are uncertain about the new concepts or unaware that alternatives
even exist. The attempts at new ideas in the past often fizzle out.
They are skeptical about management commitment to follow through.
And the track record supports their apprehension. "This too
shall pass" is often the unspoken sentiment.
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Good
ideas continue to come and go and the gap widens as the masses are
anchored in their comfort zone.
If we
are to close the gap between what we know and what we do, we must
overcome these obstacles.
Successful Comfort Zone
Shifts
Remember
when the word processor was brought in to replace the electric
typewriters and the bottles of White-Out? Remember when the CAD
system was brought in to replace the drawing boards and T-squares?
Remember
when the numerical computer controlled equipment was brought in to
replace the manual adjustments to set up machinery? The secretaries,
engineers and operators resisted with a vengeance! Many of them
fought hard to avoid moving out of their comfort zone and use the
new equipment.
But try
to go back to the old equipment today! If you think it was hard to
make the change before, can you imagine the resistance to go back
now?
We
can't mandate that people move out of their current comfort zones to
new ones. And we can't simply throw money at the problem and buy a
jet-propelled ticket to the next level. It's not that simple.
Fortunately,
many companies have successfully moved their organizations from the
old comfort zone to the new one. They've experienced significant
paradigm shifts in how they run the business and get people to do
their jobs. We have learned a lot from these "paradigm
pioneers."
Here
are the key characteristics that allowed these companies to get a
jumpstart to their new comfort zone:
To be Continued