Having small children has helped me to become
reacquainted with fantasy in my life and that has helped me to
understand venture capitalists. Venture capitalists (VCs) really do
the world a great service by bringing investment funds to worthwhile
ideas that create new businesses and new jobs for all.
Entrepreneurs often feel insulted when they hear
the price VCs are willing to pay. The important thing to remember is
that this process is only to put a price tag on the deal. The
venture capitalist has already decided whether or not he or she
wants to do the deal by talking to customers, talking to suppliers,
and evaluating the market. Many entrepreneurs make the mistake of
equating the pricing process with how they value the business
internally.
The venture capitalist has the wildest ride of
them all. Often, the VC knows little about the technical side of a
business. The VC makes the decision based on the story of the
enterprise and the reputation of the management. The valuation is
after the fact. Remember: The VC hits only one home run for every
ten investments made. Four are outright failures and the VC wishes
the other five would be because they won't make anyone a fortune and
they require continuous attention. The VC prices each deal with a
50% discount expecting to have at least one winner come in at a much
higher rate to make up for the ones that don't finish.
The VC really has very little to go on to price a
deal. After all, if it were easy, the risk wouldn't be high and a VC
wouldn't be needed. Consequently, VCs have to fall back on
experienced-derived rules of thumb. There are an infinite number of
rules of thumb and infinite ways each is calculated. A common way is
to express the value as a multiple of revenue, a multiple of
earnings and/ or a multiple of book value. Book value is a
fictitious number invented by accountants to confuse people. It is
supposed to represent all the assets an entity has less all the
liabilities an entity
owes. Table 3 demonstrates how a VC may go about valuing a deal.
The real fun is when the three calculations give different answers.
Then the VC has to explain away differences that are highly suspect
to begin. It provides for an interesting way to wile away a winter
evening.
Cycle Time Reduction and the Discounted Net Cash Flow
Earlier, we used Table 1 to show a discounted
cash flow calculation along with some sensitivity analysis. Let's
get back to Table 1 to examine some very important but often missed
points. Many implement a cycle time reduction program because of the
headcount reductions but they are missing the boat. It is just as
easy to assume that headcount requirements will increase as better
response leads to more business. There are three real points: The
first is that costs savings permeate throughout the manufacturing
process in terms of more up time, less maintenance, fewer errors and
better response time. The second is there is a one time large, real
free up of cash that flows through the process as a bad rumor flows
through an office. This is a real green dollars saving. The third
one that is often not mentioned is the impact felt throughout the
business. It starts with the suppliers that are getting goods closer
to when you want them with fewer defects because they have a better
idea what you want. It ends with the better collections because
customers are getting what they want with fewer defects. There is no
such thing as a discrete business process in reality. Again, all of
these are real green dollar savings that can be quantified if
understood.
Sometimes, a reduction in cycle time results in what appears to
be greater costs but this is an illusion brought on by the
peculiarities of cost accounting as it is currently presented. The
benefits are real as are the jobs saved. Figure 1 is from an actual,
typical situation.
To be Continued
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