The scenario described not only could
discourage companies from using material requirements planning,
but it could also lead them to the conclusion that material
requirements planning, master scheduling, and manufacturing
resource planning systems do not work in these complex
environments. This may not be true. What if we could figure out a
way to master schedule one level lower than the configured end
item? Would this give us any advantages? Going back to the
scenario, how many bills-of-material would be needed? Would you
believe only 54 before the fifth G option is offered? Once the new
G option is added, it's 55. Fifty-five sure sounds a lot better
than 600,000.
As stated earlier, the next step is to get the
demand. So, off to marketing the master scheduler goes. Listen to
the new questions in regards to forecasting demand.
"Marketing, could you tell us how many product X's we plan to
see in the month of January regardless of the configuration? In
February? In March? Second question, "marketing, when we sell
product X. what is the probability it goes out the door with the
Al option? A2 option? Bl option?" These probabilities are for
the individual options and need not in most cases take
configuration into account, at least not at the MPS level. This is
the approach we plan to take in order to use MRPII, MPS and MRP in
the make-to-, assemble-to-, and finish-to-order environments. Now
let's discuss strategies.
Where to Meet the Customer
Before a company can do the job of master
scheduling, they must go thru a process to determine
"what" is to be master scheduled. This function of
deciding on master schedule items is impacted by several elements.
We have already discussed why customers purchase products—performance
to delivery dates, price charged, quality and reliability of the
goods, features of the product, and after sale customer service.
Besides these elements, there are additional factors that come
into play.
Products that manufacturers produce come in
many different flavors. A company can produce a few products made
from many components or raw materials. A company can produce many
different products made from relatively few components or raw
materials. A company may find itself producing many different
configurations of the product that are made from many components
(these components many times can be built and stocked at some
intermediate or modular level) and raw materials. What this says
is that the company's product structures influence where the
subject company meets the customer.
Another key element in choosing where to meet
the customer is the company's cumulative and competition's lead
times. Let's say it takes six months to build the product being
discussed. If the customer accepts this quoted delivery time, this
may be okay. However, if the customer requires a two month
delivery time instead of six and competition is willing to satisfy
these requirements, the company being discussed is going to have
to deliver the product in the two months lead time or figure out
how to beat competition in one of the other areas—price,
quality, technology, or service. If the company being addressed
loses to competition in all areas, they will probably be out of
business shortly.
The various manufacturing strategies used by
manufacturing companies to service the marketplace are
make-to-stock, finish-to-order, assemble-to-order, buy-to-order,
make-to-order, and engineer-to-order. Unless the customer is met
with a completed product (make-to-stock) or the customer is met
without a product even being designed until the order is received
(engineer-to-order), the company probably will adopt some form of
the make-to-order strategy coupled with an effort to reduce
internal lead times. Adopting this strategy requires some
inventory to be carried as well as having finishing capacity
available to complete the required product configuration once it
is known and defined by the customer.
To be Continued
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