Change and flexibility is the cornerstone for
businesses surviving the challenges of the 2000s. Complacency in
their attitude toward change is still the watchword for
many companies. The emphasis upon gaining short-term results
frequently compromises the investment in intellectual energy
needed to effect changes that allow a company to become a World
Class performer. There have been few companies who have clearly
demonstrated their ability to be agile, flexible and change
direction and focus, at will.
The objective of this presentation is to relate
how manufacturing management must become change oriented to
compete in a World Class Marketplace. The fast cycle mindset has
still not taken hold and American manufacturing companies are
leaving change on the table for other countries to nibble at. Fast
cycle and agile are key words in describing the attributes of the
captains of industry in the future. Visionary companies will
become postured to instigate the necessary change to stay abreast
of world competition. The change agents discussed in this
presentation include: Customer Centered Responsiveness, Process
Performance Measurements, A Changing Role for Leadership and Rising
to the Challenge. Fast Cycle oriented change must become
second nature to every employee if the company is to survive world
class competition in the long run.
Customer-Centered Responsiveness
Customers today are becoming more sophisticated
and many are looking for business partners who are committed to
continuous improvement and who are willing to pass along the
savings. Passing along savings has not been the traditional
operating practice of companies. Instead, the marching orders, in
many firms, has been to use these savings to recover from past
competitive pressures.
Not only do world class competitors of the
future need to be cost conscious, they need to be looking for
opportunities to drive costs down and utility of deliverables up.
This requires a distinctly different leadership style. High
performance oriented companies must be market driven and flexibly
responsive. This requires an entrepreneurial acuteness. This also
translates into a thinning of the organizational bureaucracy,
which, through approvals and any number of delaying tactics, cause
the organization to take an inordinate amount of time to get
throughput. In the past, this lethargy has been packaged under
titles such as complexity of the product and customers willingness
to forgive. However, in the future, as world class competitive
pressures increase, this waste will not be tolerated.
Leadership must surface that is aggressive
toward market needs and on the leading edge of cost control
without compromising quality, delivery or product value.
Process Performance Measurements
Establishing proper performance measurements is
essential to any organization. The financially driven measurements
of the past prevent the majority of the organization from focusing
in upon the top management goals, simply because the critical mass
cannot relate to how they contribute toward goal attainment. A
much better approach is to define goals and objectives in the form
of internal customer and service provider built around business
processes.
If these business process centered goals,
objectives, procedures and job outlines are properly engineered,
every employee can relate to how they personally are contributing
to the profitability of the organization. Once every individual is
focused upon their contribution to profitability, the organization
is reaping the benefits of synergy by all individuals.
Imagine for a minute how a shop floor machine
operator would respond to a question such as: How are you
contributing to the Return on Net Assets for the corporation? Not
only would the operator star gaze at the question, he would either
feel that management was crazy or that they deemed the machine
operator position as menial. A much better approach is to align
performance measurement along natural business processes that have
been engineered to eliminate waste and whose customers and
suppliers of services agree upon the quality, delivery and time
investment goals.
Process performance measurements must be
developed with agreement from the internal customer and their
respective supplier of services. An overall guideline may be
beneficial to define the breadth of tolerances and tie to the
pertinent policy guideline. However, the measurement itself must
be hammered out by those in the trenches who have to perform the
duties on a day-to-day basis.
Accountability and empowerment must be taken
and cannot be given. Responsibility can be assigned, but
accountability must be championed by every individual. Therefore,
to more easily gain ownership of the process and its measurement,
each individual must participate in the design of the process and
respective measurements, if true accountability is to be attained.
Peer review should be an integral aspect of the
process performance measurement. If peers are involved in the
design and measurement criteria and peers are the process owners,
then the standard will result as meaningful and embraceable by
those living with the results.
These process oriented measurements must be developed by all
facets of the business. If designed properly in the trenches, it
will result in higher level process improvements. If continuous
improvement guidelines are championed, then these process
measurements are being continually challenged with waste removed,
bureaucracy being compressed and approvals decreasing over time.
To be Continued
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