Building the Presentation

•      Start with a clear objective in mind.

•      Know as much about your audience and their expec­
tations as possible.

•   Identify your purpose:

-      to inform, educate, instruct

-      to convince, stimulate, motivate.

•     Identify the three or four main points of the presen­
tation.

•     Decide what stories or examples you can use to illus­
trate these points.

•     Develop visuals to support your points.

•     Avoid data dump. Generally, you will present the con­
cepts, reasons, or bottom line. Leave the details and
deep scope of information to documents you hand
out.

•     Create an opening to inform everyone about your
purpose.

•     Develop a strong summary to finish with.

Preparation

•   Rehearse until you feel comfortable with your mes­
sage.

-      One run-through for continuity

-      Additional run-throughs for content, flow, and familiarity

-      Consider tape recording a practice run-through.

•   Assemble brief notes and use them in rehearsing.

-      Keep notes to a minimum.

-      Make sure the print is big enough to easily read.

-      Number the pages to keep them organized.

•     Memorize the words you will be saying during the
first sentence or two.

•     Check your materials and practice using training aids
in advance.

•     Be prepared and anticipate questions and answers.

•     Focus on what you want the attendees to learn and
the benefits they will gain.

•     Know your subject so well that the only thing you will
be anxious about is how you will deliver the message.

•     Anticipate potential problems, and be ready to resolve
them if they should occur.

Continued

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