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Article: Global Survival - Part 2 of 5
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THE HISTORY

Now let's go back about 20 years and look at how simple competition really was back then.

Back in the 1980s the Holy Grail of competition was viewed as

      Customers' perceptions of consistent superiority of the
attributes of one's firm's products over its competitors

      This being due to a capability gap

      The capability gap being durable over time

      The superiority being difficult to imitate.
 

Almost 20 years have gone by and we now live in a slash-and-burn world. We exist in a shark tank that creates a feeding frenzy of cost cutting, restructuring, and reengineering. This corporate reality is created by living in the past of poor performance and not seeing the edge of the forest on what we need to do to create revenues.

 

Here we stand today. We've restructured, retooled, reengineered. We're leaner, meaner, keener. We've downsized, rightsized, reorganized. We've rethought everything to be more efficient for the '90s.

 

So what do we have to show for all of this activity and effort? Some of us may say that we are presently the market leaders in the industry. But I will tell you now "beware my colleagues"—your security blankets may be sewn with short-term labels.

 

There will be people who will not have a solid foot on the steep high ground of the global battlefield, and they will backslide because they don't have a good grip on what constitutes a winning millennium strategy.

 

If you and your company are just thinking about to­day or even next year, you're in a lot of trouble.

You are history !!!

Continued

Part 1  Part 2    Part 3   Part 4  Part 5


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