We discovered many things as we began working at
becoming a true Quick Response company. One was that we could not do
it all ourselves. We had to keep the day-to-day operations going
well, and to continue making short-range fixes to keep our customers
fairly happy with us as we strove to develop the longer-term
solutions. Also, we needed a different perspective on our business
practices, systems, and operations. We sometimes saw things as we
wanted to see them, not as they really were or definitely should be.
We decided to find a management consulting firm that had the
capability, experience and dynamism to guide us and assist us. After
interviewing twelve very successful consulting firms, we selected
the Herbert W. Davis Company, logistics and customer service
specialists. We made an excellent choice.
Our consultants convinced us that our goal of
positioning the company for growth and profitability for the next
ten or more years will result from achieving the other objectives,
and getting all elements of the company working together to achieve
those objectives.
We learned that becoming recognized as a leader
in Quick Response capability requires the substance as well as the
appearance of operating in QR mode. This means being able to
demonstrate to customers that you can consistently meet (or
preferably exceed) their requirements for short cycle times, high
product availability, and prompt, complete status information, and
actually delivering orders as promised (complete and on time,
every time).
You must reduce the administrative and
physical-handling cycle time to process and service an order to a
bare minimum, and the product must be available to ship when the
order arrives.
To grow while remaining profitable, you must meet
customer service requirements with minimum finished goods
inventories. You must be able to forecast, plan, manufacture and
ship the products that your customers need, when they are needed,
without excess inventories.
Operating in QR Mode
The essence of operating successfully as a Quick
Response company is to have exactly the right quantity of the right
products available in the right place at the right time without
holding excess inventories. This requires planning and managing
inventory closely, from acquisition of raw materials and purchased
parts all the way to its arrival at the customer facility (and even
to the customer's point-of-sale).
To accomplish this, we assimilate
customer-supplied point-of-sale data into our demand forecasts,
making the forecasts more reliable and helping us plan reduced
finished goods inventories that meet
consumer demands. This process then will work
with Distribution Requirements Planning and Manufacturing Resource
Planning to keep our products flowing from raw materials to our
customers as needed, without redundant inventories. The lower
inventory levels throughout the material pipeline result in
significantly lower inventory carrying costs and reduced warehousing
space requirements and handling costs.
In addition to reduced inventory costs, we are
reducing waste significantly throughout our manufacturing and
distribution processes: simplifying and streamlining our
operations to reduce cost as well as time in rework, handling, and
transportation.
New supporting systems greatly reduce the
clerical time typically spent in many of the administrative and
supervisory functions to manage a cumbersome set of processes with
inadequate support. This frees key people from menial,
time-consuming work to perform higher-level tasks more productively.
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