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You Will Also Need Help
You can't get results like this alone. You will need input from your
Sales and Marketing staff. Don't forget that no one knows the mind
of the customer better than those who are the closest, namely, Sales
and Marketing. At the same time, never forget, however, that their
primary function is to sell product, and they're typically going to
be much better at that than forecasting. Please remember to make all
documents as straightforward and user-friendly as possible. All the
reports in the world aren't going to help if both of you don't
understand them.
Do not waste your time explaining all the technical and mathematical
contortions that you and your system are capable of doing. It just
isn't important, and you will run the risk of alienating the very
people who's help you must have. A thorough explanation of Double
Exponential Smoothing or the Least Squares method will likely be a
turn-off to any "number-phobics," trust me.
Know your players. Are they sandbaggers who turn in tiny forecasts
so they'll look like heroes when they beat their numbers? Are they
over-optimistic? Who are the straight-shooters? If you haven't been
around long enough to know, ask someone who has. If you haven't
found a reputable source, try your Accounting or Finance department.
Performance to Budget for the last few years can be a telling tale,
but be sure to find out if there were any extenuating circumstances
which could have contributed to anyone missing their Budget.
This may also require you to educate the Sales and Marketing folks
on the benefits of an accurate forecast. The traditional
explanations of increased service level, decreased obsolescence and
costs, and plant capacity considerations will do it much of the
time. If it doesn't, you may need to start pointing out "real world"
examples. Wait until the service level dips in a period where demand
is well above forecast. Point out that enough stock was built to
cover the forecast, plus a Safety Stock, but that when demand comes
in at double the plan (use really obvious examples), stock outs and
customer service problems will occur. After this kind of educational
process takes place a few times, I've found that even the most jaded
individuals will take more of an interest.
But the most critical aspect is trust. You must truly foster an
attitude of team work and shared responsibility, and you must do
your part to build an excellent relationship. You alone are
responsible for your reputation. You must earn the trust required to
become privy to confidential information, which you must never,
under any circumstances, reveal. When you've earned your stripes,
you may even start getting little tips about things that are in the
work, or that might be out on the horizon. You can keep this
information tucked away in the back of your head, and keep it in
mind as you work on other projects or forecasts. When you start
getting the "tips," your accuracy can really begin to soar. But you
will never get that kind of information, help, and cooperation by
intimidation
To be Continued
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