Leaders Are Insightful and Willing to Take RisksAs seen in many
of the above examples, leadership can be both a comfortable and an
uncomfortable position. In his book, Bill Arnold often talks about
both his own self doubt, as well as his joy when a new concept is
finally achieved. Lod Cook's willingness to break the tradition, to
resolve a difficult situation at ARCO, resulted in an important
advancement for the oil industry as a whole, not just for ARCO.
"We must either find a way, or make one."
Hannible
The insightfulness of leaders and their willingness to take risks
can be seen in many fields. For example, Bethlehem Steel has shrunk
to a tenth of its former size, while the distinctly different
approach of Nucor and other minimills is performing very well in the
global market. Although NUMMI was created fifteen years ago, GM is
still having problems making world class cars in the United States,
but Honda and Toyota don't. An important point is, these
difficulties and insights are not restricted to manufacturing. The
impacts of leadership cross all boundaries.
In sports, Pat Riley tells of the outstanding players that made
up the Los Angeles Lakers of the 1980's, but without direction and
leadership they made only an ordinary team. Examples of other
industries show the same results. In retail sales, Sears has been
losing market share for years, but mention Wal-Mart and we strike
fear in the hearts of its competitors.
Even insurance providers and credit companies are not immune to
the benefits of good leadership. Progressive insurance has been
earning outstanding returns while other companies are having trouble
surviving. The drastic changes at IBM Credit must also be noted.
Their improvement of the credit approval cycle from fifteen days to
four hours required much more than a desire to do better.
A leader can talk about the importance of people, but without action
little is accomplished. Someone once said: "No matter how much you
improve the cross bow you will never invent the rifle. Sometimes we
need to take a different path". Leaders understand it is this new
path that will often come from others within their organizations.
Leaders are willing to take the risks that allow these things to
happen. Emperor Valentinian needed a new approach when he asked Pope
Leo to talk with Attila. This tact saved Rome,from what appeared to
be sure destruction.
"A manager does things right....a leader does the right thing."
Peter Drucker
General Motors and the UAW needed a different answer to their
labor management problems, and NUMMI provided a positive solution
for both sides. Bill Arnold transformed the Centennial Medical
Center from a money-making organization to one of the flagship
medical centers in the United States. This was done not by the
direction of a superior individual but by the hard work of all
Centennial's employees. Lodwick Cook needed a new direction in 1989
at ARCO and he got it from his engineering group. A group of
individuals who were willing to share their work with others for the
improvement of nothing less than the national environment.
Dr. Michael Hammer in his new book Reengineering the Corporation
says there are three types of companies that undertake
reengineering. The first, are in deep trouble and have no choice,
the second are those that see trouble coming and hope to avoid it,
and the third are those that are still in peak condition and wish to
stay ahead of the crowd. The suggestion here is that the real
leaders all come from the second and particularly the third group of
companies above. Although insight after the fact is important, it
can never replace action before the problems hit.
And Attila, this "Scourge of the Earth," this villain of villains
and most beloved of heroes, this man, who at once is both good and
evil, perhaps it is he that best shows us the importance of
leadership. As stated above, his leadership took a multiracial,
multilingual group of tribes, using stone weapons and wearing animal
skins, and developed them into a force that had successfully
challenged the very core of world civilization in his day. Yet, on
the eve of conquest, and after a conversation with only one other
man, he was able to turn his army away from Rome and return to a
more peaceful existence in his homeland. It is he that shows us that
leadership is not a job we go to daily or a position we hold,
leadership is a way of life.